Patricks Slice cheesecake conceptually design 2018. I aimed to evoke a sense of authenticity and artisanal craftsmanship. The concept revolves around highlighting the cheese’s natural ingredients and traditional production methods. I propose using earthy color palettes and textured finishes to convey a rustic feel, paired with hand-drawn illustrations of dairy farms and grazing cows to emphasize the product’s origins. For the promotional campaign, we could leverage storytelling by sharing the journey of the cheese from farm to table. Engaging social media content featuring behind-the-scenes videos, cheese pairing tips, and customer testimonials can create a community around the brand. Additionally, hosting tastings at local markets will allow consumers to experience the product firsthand, fostering a deeper connection with our cheese
